Deputy Sheriffs' Association
of San Diego
Member Login

Forgot Your Login?
Register an Account

Stay informed with real-time updates from the DSASD app.

<< June 2020 >>
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30
Facebook icon Twitter icon Instagram icon
Updated On: Apr 10, 2019

Contact Silver Star editor Alex Heckman directly at or (858) 486-9009, extension 115.

With more than 4,000 members, the Deputy Sheriffs’ Association of San Diego County is one of the largest law enforcement associations in the State of California. Our members live and work in all areas of San Diego County. In addition, many of our deputies call Orange and Imperial Counties home.

Targeted Readership
DSA membership is comprised of active members (sworn law enforcement and detention deputies), reserve members (department volunteers), retired members, and affiliate members (professionals who work with the department, elected officials, county employees, and local business leaders).

Controlled Circulation
Members, advertisers, county and state elected officials, and business affiliates receive the magazine–making the total circulation close to 6,000 each month. The Silver Star is the perfect outlet for showing support for and offering discounts to DSA members and the law enforcement community as a whole.

While the Silver Star is read cover to cover by DSA members, they are not the only ones who see the magazine. Displayed on coffee tables, in waiting rooms of local businesses, and in our patrol stations, the Silver Star’s pass-on rate is quite high.

The Silver Star serves as a tool for the DSA to communicate with its members. Articles are written by DSA members and affiliates on topics that affect their daily lives. For some retired deputies, the Silver Star is their only contact with the department.

  • One Month Free! Pay for the entire year in advance and get one month free.
  • DSA members and their families receive an additional 10% off regular rate display ads.

2019 New Advertiser Rates
Rates are per issue, discounted by contract frequency.

Display Advertising
Frequency 12x 6x 3x 1x (open)
Spread $1,300 $1,400 $1,500 $1,600 $1,700
Full Page $800 $900 $950 $1,000 $925
Half Page $425 $475 $500 $525 $550
Quarter Page $225 $250 $260 $275 $300
Business Card $120 $140 $150 $160 $175

Premium Positioning
Back Cover $900 $1,000 $1,200 $1,400 $1,600
Inside Front Cover $900 $1,000 $1,100 $1,300 $1,500
Inside Front Cover + Page 1 $1,400 $1,500 $1,600 $1,700 $1,800
Inside Back Cover $850 $950 $1,000 $1,500 $1,400

A design fee may apply. The back cover holds an ad size of 3/4 page square. Additional charge applies to oversized ads.

Guaranteed Position: Charge of 10% above published rate for guaranteed positioning subject to availability. All other ads will be placed by publisher as space allows.

Additional Ads: Advertisers may place additional ads at same size at their contracted per month rate. New ad sizes will be charged the current printed rate for the advertiser's frequency.

Service or business classified ads are $30 per month. Members receive a discounted rate. The ad includes up to 10 lines of text (500 characters) and a small graphic.

Real Estate and Help Wanted classified ads are $30 per month and include a small photo. Limit of 500 characters. Larger ads are available for an additional charge.

Payments: First-time advertisers must submit payment for first run ad with completed insertion order. Payments are due 15 days from invoice date. 

Deadlines: Space reservation must be made on the 8th of the month prior to publication date (i.e. the deadline is April 8th for the May issue). All ad material must be received by 12th of the month prior to publication.

For more information, contact Silver Star editor Alex Heckman at or (858) 486-9009, extension 115.


  • Deputy Sheriffs' Association of San Diego
    13881 Danielson Street | Poway, CA 92064
    (858) 486-9009
    Mailstop: N-241 (ATTN: DSA)

    Powered By UnionActive

  • Top of Page image

Copyright© 2019. All Rights Reserved. Law Enforcement's Choice© and the Strength Behind the Badge© are Registered Service Marks of the DSA and may not be used without prior written consent.